There are two structures of quality that the Japanese look out for in their materialistic pursuits. Atarimae hinshitsu advocates functionality—the idea that things will work as they are supposed to— while miryokuteki hinshitsu advocates aesthetics, founded on the idea that superficial charm constitutes the quality of a product.
For Mr Toutasu Yo, he has the best of both worlds. With a cosmic inventory of functional but extravagant handbags from one of fashion’s most hallowed brands, his collection is unparalleled in calibre. Follow us as we dive deeper into the success story of his boutique, YOCHIKA.
What is the success story behind YOCHIKA?
Fifteen years ago, I began purchasing luxury in France as a personal, entrepreneurial endeavour. However, YOCHIKA was established in 2007 to grow the recognition of the company.
After nine solid years, we’ve gathered an international following with customers hailing from beyond Japan.
Fronting one of the most extravagant brands, Hermès, what is one trait that’s quintessential to Yochika?
The important thing about dealing with luxurious Hermès products is to bear in mind the constant provision of a kind and polite customer service. Comprehensive information and details on the brand are consistently shared among all staff members within the company to improve product knowledge.
What are some expert tips to know if someone intends to buy his/her first Hermès bag?
Always take into careful consideration the size and colour that suit you the best. A 25cm Hermès handbag may look dainty but it will not serve well as a luggage due to its smaller capacity. On the other hand, a 30cm Hermès handbag strikes an ideal balance between demeanour and size.
For anyone taller than 165cm, we always recommend a 35cm Hermès handbag.
While it is desirable to stick with the trends and pick a likeable seasonal colour, it is also important to note that an Hermès bag can last you for decades. Our advice for the ladies who are getting their first Hermès handbag is to choose a colour that is timeless.
Also, do you have any must-know care tips?
To care properly for your Hermès, always pack it into the original dust bag before storing in a well-ventilated area. Never stow it away without an added layer of protection, even in the original orange Hermès box.
We’ve read somewhere that not every woman can buy a Birkin without ending up in a long-standing relationship with their initial sales associate. How true is this insight?
We believe it would be more desirable to buy the bag after engaging in a longstanding relationship with an Hermès sales associate.
Hermès is known for their sky-high cost. From your understanding, why is an Hermès Birkin bag so expensive?
This is because Hermès handbags are adored by women all over the world, but production is unable to keep up with the demand because Birkin and Kelly bags are handmade by skilled craftsmen. As the scarcity value rises, the price of an Hermès shoots up alongside it.
On another note, are you also able to share why YOCHIKA is able to offer Hermès at such reasonable prices?
We reduce costings by purchasing goods from France directly. Due to the internal circulation and promotion of product knowledge, we have an eye for popular designs and almost always purchase them with accuracy.
To ensure our customers are satisfied, price setting is always at the back of our minds.
What are 5 pieces from YOCHIKA that should definitely be on our wish list and why?