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An Exclusive Look At Reebonz’s E-Commerce Hub

We’re officially up and running! Yesterday was yet another remarkable milestone for us as the inauguration of the Reebonz e-commerce hub saw over 150 attendees and a very special guest of honour: Mr S. Iswaran, Singapore’s very own Minister of Trade and Industry (Industry), who graciously helmed the monumental ribbon-cutting ceremony.

Want to find out more about what went down? Keep scrolling for your exclusive insider look!

Asian Designer Showcase

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A selection of Asian designers (whose collections are available for sale on Reebonz) was showcased at our newly-furbished Reebonz Space on Level 8 of the e-commerce hub. The showcase allowed attendees to have a tactile interaction with the products, which, on a normal basis, they are more accustomed to seeing on screen. Some of the featured up-and-coming labels include:
• Ling Wu

A Singaporean brand which creates luxurious handbags for modern, independent women. The purposeful collections of handbags and accessories use butter-soft leathers and hand-polished exotic skins to create soft, voluminous bags that embrace the wearer’s body and lifestyle with voluptuous shapes and colours.

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• EDEN + ELIE

A Singapore-based jewellery brand established in 2015, focused on using hand-weaving techniques to create functional, wearable pieces with a modern contemporary aesthetic. They create their own designs, train and partner with artisans to produce their jewellery.

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• COURONNE

COURONNE is an affordable luxury leather goods accessory brand from Seoul, Korea, and focuses on the notions of ‘simplicity’, ‘timeless chic’ and ‘exquisite colour’. The high quality materials and premium craftsmanship have propelled the brand to top popularity in Korea.


• BEDAT & Co.

100% Swiss-made (A.O.S.C.), each piece reflects the 500 years of genius horological mastery in traditional Swiss watchmaking, and comes with a 5-year warranty.

Goodness Grace Ciao!

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Grace Ciao, the highly-talented and ever elegant fashion illustrator, also popped by to lend us her support at our official launch. Known for her delicate and luxurious illustrations that are pompously decorated with flowers and watercolours, lucky attendees got a portrait of themselves live-sketched by her that they get to keep!

Follow her on Instagram if you haven’t already: @grace_ciao

The CEO Speaks

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Reebonz CEO, Samuel Lim, gave an uplifting speech to press, employees, family and friends. Of course, 8 years of hardship are worth a mention and he managed to sneak in a word of thank you to all our wonderful shoppers and readers, who have supported us throughout the years and saw us from one milestone to another.

Hub Tour

“We’ve invested heavily into warehouse management systems, distribution management systems, being able to integrate the whole operations within one central location.”

–Samuel Lim, CEO of Reebonz

Attendees were also treated to an intimate but grand tour around the Reebonz e-commerce hub. They caught first glimpse of our state-of-the-art facilities, and got to experience the sleek interior of our office, too.

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